Thursday, March 10, 2011

The Unicef Landmine Stickers

The Unicef Landmine Stickers

The Unicef Landmine Stickers

The Unicef Landmine Stickers

The Unicef Landmine Stickers

The Unicef Landmine Stickers

The Unicef Landmine Stickers

The Unicef Landmine Stickers

Brief: Create something small but eye-catching that lets passers-by experience the insidious dangers of landmines at the UNICEF information booths.

Solution: The idea was to place very special Landmine-stickers with self-adhesive topsides in front of the booths. They were invisible until they stuck to the people's feet. As soon as passers.by removed the stickers, they were suprised to see a landmine-picture on the bottom side and were informed that in many other countries they would have been mutilated at this moment.

Results:
-Compared to 2006, visits doubled
-Donations increased
-Idea captured people's attention and will be used at all upcoming UNICEF information booths

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Other additional credits: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt


Via: Adsoftheworld
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