Tuesday, February 15, 2011

Colgate Max Night clever advertising campaign: Pizza box

To promote the new Colgate Max Night variant local pizzerias were suplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. Messaging reminded the consumer of the new variant's benefit:
"Don't let your dinner breath become your morning breath. Colgate Max Night Wake up fresh."
Colgate Max Night: Pizza Box

Colgate Max Night: Pizza Box advertising campaign

Advertising agency: Y&R, Paris, France