Monday, December 06, 2010

Rejoice "Hair hockey"

Branded air hockey tables were constructed and strategically placed in malls, salons and college dorms. The surface of the tables was made to luke like strands of hair where Rejoice-branded pucks would smoothly slide across.
Rejoice hair hockey advertising campaign

Rejoice hair hockey advertising campaign

Rejoice hair hockey advertising campaign
The activity generated much excitement and helped increase top-of-mind brand awareness to 61%.
This clever advertising campaign was created by Leo Burnett agency from Manila, Makati City, Philippines.
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