Wednesday, October 13, 2010

Volkswagen: Polo 95% recyclable

Creative advertising campaign by agency DDB, Berlin, Germany.
Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.