Saturday, October 02, 2010

DHL Gridlock

DHL Grindlock
To demonstrate DHL's inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird's-eye view of Hong Kong highways jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a stedy flow of little yellow DHL vans racing past.
DHL Grindlock

Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Gavin Simpson
Creative Director: Eugene Tsoh
Copywriter: Thomas Tsang
Art Director: Eugene Tsohr, Roy Yung
Photographer: Jacky Ip
Illustrator: Kim Ho