Tuesday, June 29, 2010

McDonald’s “Open All Night” Ad

McDonald's Open all night creative advertisement
Creative McDonald’s “Open All Night” advertisement:
As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.
Advertising Agency: DDB Sydney, Australia
Copywriter: Alex Stainton
Photographer: Christian Mushenko